Alice Blue Online Review, Special Offers, Demat, Trading A/C and Brokerage

Alice Blue Online is a financial enabler formed up in the year 2006. They envision to become one of the top 10 companies in their industry by 2020.

And, they work exceptionally hard towards their goal. As of today, we’ll seek to evaluate their services and service charges as a discount broker. And, we’ll do so by reviewing them on the basis of multiple aspects.

Find detailed Alice Blue Online Review below.

Alice Blue Online Highlights
Broker TypeDiscount Broker
Demat Account AMCRs.350 per Annum
Margin RequiredZero Margin
Intraday Brokerage0.01% or Rs.10 per executed order
Delivery Brokerage0.01% or Rs.10 per executed order
ExposureUpto 20X


Alice Blue Online Offers

What do you know about Alice Blue Online?

As mentioned before, they were established in the year 2006. And, most of the credit for their mere existence goes to their founder. We’re referring to Sidhavelayutham M. He deliberately formed the company to be a full-service financial broker.

And, it won’t be wrong to say that he succeeded rather well. Today, Alice Blue Online grants services across various trading domains. And, they even provide a trading exposure of upto 20 times. They operate from their Bangalore, Karnataka based office.

About Alice Blue Online 
Know few details about Alice Blue Online 
Which type of Company is it? – Public / PrivatePrivate
Which type of Broker is it? – Full Service / DiscountDiscount Broker
Where is the registered office of Company Located?Bangalore, Karnataka
Who is the Founder of this Company?Sidhavelayutham M
When did the company started?2006


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    What are the various Demat Account Opening Charges levied by Alice Blue Online?

    There are certain things you need to take care of before opening Alice Blue Online Demat Account. However, that is a topic for later. At the moment, we’ll be elaborating the charges they incur related to account opening.

    So, basically they charge a sum of Rs. 100 for Demat Account opeining. They even charge Rs. 350 per annum for Demat AMC. There are no charges applicable for Trading AMC.

    The clients do not even need to maintain any sort of minimum margin balance. Furthermore, they’re even granted dematerialization facility. You may transfer all the relatable funds through either CDSL or NSDL.

    Alice Blue Online Demat Account Opening Fees
    Check out the various fees charged for Opening a Demat Account with Alice Blue Online 
    Which is the Depository Participant involved?CDSL & NSDL
    What are the Demat account opening charges?Rs.100
    How much is the Demat AMC?Rs.350 per Annum
    What is the Trading AMC?Free
    What is the initial Margin amount required?Zero Margin
    Is dematerialization available?Yes

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    Does Alice Blue Online provide any Offers to their Clients?

    Alice Blue Online offers several benefits to their clients. And, these offers impact several domains. These help the clients with their investments. And, these even provide sustainable options to them.

    Anyway, the broker grants merely four of such offer. We’re referring to free Demat and Trading Account Opening provision. They even grant discount on the brokerage charges. And, the clients may even enjoy certain referral offers.

    Alice Blue Online Offers
    Here are the various offers provided by Alice Blue
    Does the broker provide Free Demat A/C offer?Yes
    Does the broker provide Free Trading A/C offer?Yes
    Is this broker offers Discount on Brokerage?Yes
    Does the broker offer Happy hour trading to their clients?No
    Is the broking house provides flexible brokerage plan?No
    Does the broker offer 1 month Free brokerage?No
    Is the Holiday offers provided by the broker?No
    Are there any referral offers shared by the broker?Yes
    Zero Brokerage for Loss Making TradesNo

    What are the Brokerage Charges levied by Alice Blue Online on various Segments?

    Alice Blue Online brokerage charges are incurred as per the services they render. In fact, these charges are abstracted directly for specific services.

    And, they’re really flexible with the charges. However, they do require the clients to pay at least Rs. 10 per executed order. Here’s how they charge the clients per executed order: –

    • They charge 0.01% or Rs. 10 Equity Delivery.
    • Charge 0.01.% or Rs. 10 for Equity Intraday.
    • They charge 0.01% or Rs. 10 for Equity Futures.
    • Charge Rs. 100 straight for Commodity Trading.
    • They charge Rs. 10 for Equity Options.
    • Charge Rs. 10 for Currency Futures.
    • They charge Rs. 10 for Currency Options.
    • Charge Rs. Rs. 350 per annum for Demat AMC.
    • They charge nothing at all for Trading AMC.
    • Even the margin money requirement is not confined to any imit. This means that the clients may have zero margin money.
    Alice Blue Online Brokerage Charges 
    Here you will find details of brokerage levied by Alice Blue on all segments
    What are the Equity Delivery Charges?0.01% or Rs.10 per executed order
    What are the Equity Intraday Charges?0.01% or Rs.10 per executed order
    How much brokerage charged for Commodity Trading?Rs.100
    What is the brokerage on Equity Futures?0.01% or Rs.10 per executed order
    How much brokerage charged for Equity Options?Rs.10  per executed order
    What is the brokerage on Currency Futures?Rs.10  per executed order
    What is the brokerage on Currency Options?Rs.10  per executed order
    How much is the Minimum Brokerage requires?Rs.10  per executed order
    What is the Demat AMC?350 per Annum
    How much is the Trading AMC?Free
    What is the Minimum Margin Required?Zero

    Does Alice Blue Online levy any other charges apart from Brokerage?

    Alice Blue Online charges the clients even for the services they grant other than broking. This mostly includes tax amounts. So, here’s what they really charge; –

    • They incur Transaction Charges at 0.00260% on total turnover.
    • STT charges at 0.01% of total turnover.
    • They incur SEBI turnover charges at 0.0002% of total turnover.
    • A stamp duty as per the state regulations.
    • They even incur 18% GST on the sum of Brokerage and Transaction Charges.
    Alice Blue Online Charges
    Get deep understanding of all other charges levied by Alice Blue 
    How much is the Transaction Charges levied?0.00260% of Total Turnover
    What are the STT charges?0.01% of Total Turnover
    What are the SEBI Turnover charges?0.0002% of Total Turnover
    How much is the Stamp Duty levied?Depends on State (very minimal)
    How are the GST charged?18% of (Brokerage + Transaction Charges)

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    What is the Limit or Exposure offered by Alice Blue Online?

    Alice Blue Online has been known for granting decent trading exposures. These offers help the clients to leverage their investments to get a higher stock volume. Here’s how Alice Blue Online Exposure works: –

    • They give upto 4 times exposure on Equity Delivery.
    • Give upto 20 times exposure on Equity Intraday.
    • They give upto 7 times exposure on Equity Futures.
    • Give upto 12 times exposure on Equity Options.
    • They give upto 5 times exposure on Currency Futures.
    • Give upto 7 times exposure on Currency Options.
    • They give upto 10 times exposure on Commodity Trading.
    Alice Blue Online Exposure or Leverage
    Here you will find the exposure or limit provided by it 
    How much is the limit on Equity Delivery?Upto 4X
    What is the limit on Equity Intraday?Upto 20X
    How much is the limit on Equity Futures?Upto 7X
    What is the limit on Equity Options?Upto 12X
    What is the exposure on Currency Futures?Upto 5X
    How much is the leverage on Currency Options?Upto 7X
    What is the limit on Commodity Trading?Upto 10X

    How to Open Alice Blue Online Demat & Trading Account?

    If you’re willing to open Alice Blue Online Demat Account, you’re at the right place. Just follow all the steps we’ve mentioned here and you’ll be good to go. So, here’re what you need to do: –

    1. Locate a button at the end of this particular section. The button will read ‘Open Demat Account’. You must click it to go ahead.
    2. Once you’ve clicked the button, you’ll see a new page pop up. This page will consist of a form.
    3. You must go through the form in details and fill it up. Make sure to fill up only the relevant information.
    4. You must then submit the form along with a few other documents. These documents are needed to verify your address, age, identity and economic state. Here’s the list of all documents you must submit: –
      • A copy of your PAN Card
      • A copy of your Adhaar Card / Voter’s ID Card
      • A copy of your updated bank account statement
      • A recent image of yours
    5. Once you upload the form and the documents, your work is done. You’ll then be contacted by one of the company’s representatives. He will guide you through the procedure ahead.
    6. You’ll get access to your Demat / Trading Account soon after.

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      What are the various Trading Platforms provided by Alice Blue Online?

      There are various Alice Blue Online trading platforms to be relied upon. And, Alice Blue Online commonly calls them ANT, that is Analyze and Trade. These platforms provide remote access for trading and investing.

      Moreover, they all come with different specifications. And, each of them are suitable for a different set of user. So, here’s the list of them all: –

      ANT Meta: Alice Blue Online Web Trading Platform

      ANT Meta is one of the most widely used trading platforms. It allows analysis and trade in the share, currency and commodity market.  It even allows to develop and deploy automated trading techniques.

      These techniques help the users to trade without putting much efforts. It produces many Line Charts and Graphical Patterns. These can be combined to form a price or indicator chart.

      ANT Desk: Alice Blue Online Trading Terminal

      ANT DESK is a feature-rich online trading platform available to Alice Bule clients. It’s fast and secure and can be used to trade across several domains. We’re referring to Indices, Equities, Precious Metals, Commodities and even Foreign Exchange.

      It even enables the users to customize it as per their liking. It comes with a professional charting package and numerous risk management tools. It even has displays different market indicators and real-time new feed from multiple sources. On the whole, it grants a comprehensive trading environment for all traders.

      ANT Mobi App: Alice Blue Online Mobile Trading App

      ANT Mobi is a mobile variant of trading platforms by Alice Blue Online. It enables trading investing through the use of smartphones. This is highly beneficial to users who miss out the regular use of desktop terminals.

      The applicantion has been made compatible for both Android and IOs smartphones. And, you can get it from Play Store or App Store.

      Alice Blue Online Trading Platforms
      Here you will find all the important trading platforms available with Alice Blue
      Do they have Trading Terminals for Windows?Yes
      Do they have Trading Terminals for Mac?Yes
      Are they providing Web Trading Platform?Yes
      Do they have Mobile Web Platform?Yes
      Does this broker provide Mobile Trading App for Android?Yes
      Does this broker provide Mobile Trading App for iOS?Yes
      Are they having Mobile App for Windows OS?No
      Do they have Mobile Trading App for Other OS?No


      What are the features available in Alice Blue Online Trading Applications?

      Alice Blue Online has developed different trading platforms for different users. Each of its platforms boast a specific quality. However, they’re all reliable in their own ways. So, here’s the list of them all including the functions they serve: –

      Alice Blue Online ANT Meta – Alice Blue Online Web Trading Platform Features

      • This platform grants access to trade across more than 120 markets.
      • It comes integrated with advanced charting features. It even grants access to more than 50 technical ondicators and charting tools.
      • Comes integrated with advanced analytical options. It can store and even print several charts, historical data and profiles.
      • It has a nice and simple UI. It even comes along with a information manual.
      • Rather capable of providing the list of active charts and their locations.
      • It is compatible to display Line studies, graphical objects and technical indicators. All these can be easily managed and adjusted to personal preference.
      • Comes with several advanced trading features. We’re referring to market Watch, Data Window, Navigator and more.

      ANT DESK: Alice Blue Online Trading Terminal Features

      • comes integrated with advanced charting tools.
      • allows extensive customization. This means that it can be customized as per the user’s needs and preference.
      • offers the access to multi-chart watch list.
      • grants easy access to user’s account details. It even shocases all the investments of the user.
      • provides extensive access to intraday and historical charts for analyitical purposes.
      • allows trade across various exchanges like BSE, NSE, MCX and currency.
      • shows live streaming quotes from several exchanges and indices.
      • grants complete access to all trading calls.
      • comes integrated with pattern finder.
      • can store and show 10 years of historical data. This data can be used for advanced technical analysis and reference.
      • even allows swift order execution real time monitoring options.

      ANT Mobi App: Alice Blue Online Mobile Trading App Features

      • It allows the users to trade directly from the chart. However, this feature is strictly available for IPad users.
      • The app is responsive to all type of trade orders including pending ones. However, it responds really well to regular, AMO and cover orders.
      • It can be used to access all types of trade execution across multiple exchanges and indices.
      • grant remote access to the users 24*7.
      • It comes loaded with 6 type of charts and 69 technical indicators.
      • even has 11 different analytical objects and 15 time-frames.
      • It allows trade across several exchanges including BSE, NSE and MCX.
      Alice Blue Online Trading Application Features
      Here you will find various features available in Trading Platforms provided by Alice Blue 
      Are these platforms capable of Real time Updates?Yes
      Do these Applications provide Portfolio Details?Yes
      Are this software’s providing Online MF Buy?Yes
      Do these platforms have News Flash?Yes
      Are these platforms providing Research Reports?No
      Are these platforms Easy to Install & use?Yes
      Do these Apps have Global Indices?Yes
      Are these platforms having Stock Tips?No
      Do this software’s provide Personalized Advisory?No
      Are these platforms capable of Interactive Chartings?Yes
      Do these Apps provide Live Markets data?Yes
      Do they provide SMS Alerts?No
      Are they providing Email Alerts?Yes
      Do these platforms has Multi Account Management solution?No

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      What are the various Products provided by Alice Blue Online?

      Alice Blue Online products are known for their distinctive features. In fact, they provide a huge range of options like: –

      • Equity Trading
      • Currency Trading
      • Options Trading
      • Commodity Trading
      • Futures Trading
      • Mutual Funds
      • SIPs
      Alice Blue Online Products
      Here are the various products provided by Alice Blue Online 
      Does the broker allow Equity Trading?Yes
      Does the broker allow Commodity Trading?Yes
      Do they have Currency Trading product available?Yes
      Do they provide Options trading?Yes
      Are the clients allowed to trade in Futures?Yes
      Do they have Mutual Funds as product?Yes
      Does the broker allow Forex trading?No
      Does the broker have Banking products?No
      Is SIP allowed by the broker?Yes
      Do they have Insurance as a Product?No

      What are the various Services offered by Alice Blue Online?

      Alice Blue Online services are know to grant huge benefits to the clients. Here’s a list of them all: –

      • The broker provide Trading and Demat Services.
      • They even provide intraday services.
      • They offer IPO services to clients.
      • As a matter of fact, they provide upto 20 time exposure across several trading options.
      Alice Blue Online Services
      Check out the various services provided by Alice Blue 
      Does the broking house provide Demat Services?Yes
      Does the broking house provide Trading Services?Yes
      Do they have 3 in 1 Account i.e. Demat, Trading & Savings A/C?No
      Do they provide Intraday Services?Yes
      Are they offering IPO Services to the client?Yes
      Do they have Stock Recommendations available?No
      Are they providing tools for Robo Advisory?No
      Does the broker provide PMS?No
      Do they have Trading Institution available?No
      What is the Trading Exposure this broker provides?Upto 20X

      Does Alice Blue Online provide Research & Advisory to their clients?

      Alice Blue Online advisory only provides free stock tips to their clients.

      Alice Blue Online Research, Advisory & Stock Tips
      Here are the various research activities done by Alice Blue
      Does the broker shares Fundamental Reports?No
      Does the broker shares Research Reports?No
      Do they provide Company Reports to their clients?No
      Are they analysing Annual Reports of Companies?No
      Do they share Company Stock Review?No
      Are they sharing Free Stock Tips to their clients?Yes
      Do they analyze & share IPO Reports?No
      Does the broking company provide Top Picks?No
      Are they sharing Daily Market Review?No
      Do they have Monthly Reports?No
      Does the broker provide Weekly Reports?No
      Are they having Offline Advisory?No
      Do they provide Relationship Manager to clients?No

      What are the Customer Care details of Alice Blue Online?

      Alice Blue Online customer care services are well setup. They help the clients in real time, and are trusted rather well. Here’s the list to what exactly they grant: –

      • They have online trading provisions intact for the clients.
      • They even provide 24*7 support to all of their clients through email and phone.
      Alice Blue Online Customer Support
      Let’s have a better understanding of Customer Care Service of Alice Blue
      Are they providing Dedicated Dealer to their clients?No
      Do they allow Offline Trading?No
      Do they have facilities for Online Trading?Yes
      Are they providing 24*7 Support?Yes
      Does this broker provide Email Support?No
      Is this broker having Chat Support?No
      How many Branches the stock broker has?Zero

      Are there any Complaints filed against Alice Blue Online by their clients?

      Alice Blue Online works really hard to provide satisfactory services to their clients. However, they do get sloppy at times.

      In fact, they received 156 complainst against them in  BSE last year. 142 out those were resolved fully. They even got 189 complaints in the NSE. However, they’ve managed to sort out 172 of those.

      Alice Blue Online Complaints
      Here you will know about the Complaints lodged against Alice Blue Online 
      What is the total number of Complaints Lodged in BSE?156
      How many of these complaints have been Resolved in BSE?142
      What is the total number of Complaints Lodged in NSE?189
      How many of these complaints have been Resolved in NSE?172

      What are the Advantages / Benefits of Alice Blue Online Trading Account?

      There are several advantages of having a Alice Blue Online trading account. Here’s wht you can expect at the very least: –

      • They give their clients upto 20 times trading exposure.
      • They grant access to trade across all major exchanges and indices. They even allow trading in foreign exchages.
      • They have established several trading platforms. And, each of the platforms boast different functionality.
      • Their Brokerage is very low & attractive.

      What are the Alice Blue Online Review & Ratings as per their Customer?

      We’ve conducted a thorough review of Alice Blue Online as a discount broker. We’ve even reached out to 135 people to contribute to a rating of the company. They rated the broker on a scale of 1-10. Here’s how Alice Blue Online performed: –

      • They got 5.5/10 for market research and broking advisory.
      • Got 8.5/10 for incurring broking and other charges.
      • They got 5.6/10 for the types f products and services they offer.
      • Received 5.8/10 for their trading terminals.
      • They got 5.9/10 for the experience they have.
      • Got 6.9/10 as the overall rating for a broking house.
      Alice Blue Online Ratings & Reviews
      We are looking at Companies Ratings on various parameters
      Stock Market Research & Broking Advisory5.5/10
      Brokerage & other Charges like – Turnover, Transaction Charges etc.8.5/10
      Types of Products & Services the Brand provides5.6/10
      Performance Mobile App, Trading Terminal & Web Trading Platform5.8/10
      Experience in the Broking Business5.9/10
      Total Avg. Rating of Broking House6.1/10
      Star Rating of given to Stock Broker★★★☆☆
      Number of People Contributed to these Ratings135

      Alice Blue Online Conclusion

      We’d say that Alice Blue Online has pretty much overachieved in a short span of time. In fact, their services and products are completely trustworthy.

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