Axis Direct Review, Special Offers, Demat, Trading A/C and Brokerage

Axis Direct is one of the largest brokerage houses of the nation with a large number of clients. The company has been providing top-class broking services to the customers since its inception.

They conduct transparent business and offer the best products at a very reasonable broking charge. In this article, we will discuss the Axis Direct Review, and all the critical points about the company are covered in it.

You will get answers to all the queries regarding the broking house. Factors like brokerage charges account opening charges, offers, products, services, DEMAT, and trading account opening procedures, trading platforms maintained, review from customers, etc.

will be discussed in details here. You should go through each and every point thoroughly to learn about the company altogether.

Axis Direct Highlights
Broker TypeFull Service Broker
Demat Account AMCRs.650 per annum
Margin RequiredRs.25,000
Intraday Brokerage0.03% – 0.05%
Delivery Brokerage0.20% – 0.60%
ExposureUpto 15x


What do you know about Axis Direct?

All the essential aspects related to the company can be found in this Axis Direct Review. It is a privately-owned company with headquarter in Mumbai, Maharashtra. The broker house was established in 2011 by Mr. Arun Thukral.

Axis Direct is a full-service brokerage house that has changed the game of broking in the country. It is comparatively new in the business, yet has managed to grab a lot of eyeballs with superb services to the customers.

About Axis Direct 
Know few details about Axis Direct 
Which type of Company is it? – Public / PrivatePrivate
Which type of Broker is it? – Full Service / DiscountFull Service Broker
Where is the registered office of Company Located?Mumbai, India
Who is the Founder of this Company?Arun Thukral
When did the company started?2011

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What are the various Demat Account Opening Charges levied by Axis Direct?

Axis Direct DEMAT Account can be opened very easily in exchange for a small charge. The company has involved the two Depository Participants NSDL and CDSL in its business process. Axis Direct Account Opening charge is only Rs.999.

The annual maintenance charge for the DEMAT account is Rs.650 and that for the trading account is free — an amount of Rs.25,000 is to be maintained by the clients with the company as the margin money. Axis Direct, however, does not offer the facility of dematerialization to the customers.

Axis Direct Demat Account Opening Fees
Check out the various fees charged for Opening a Demat Account with Axis Direct 
Which is the Depository Participant involved?CDSL & NSDL
What are the Demat account opening charges?Rs.999
How much is the Demat AMC?Rs.650 per annum
What is the Trading AMC?Free
What is the initial Margin amount required?Rs.25,000
Is dematerialization available?No

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Does Axis Direct provide any Offers to their Clients?

Any broker house provides certain offers to its clients to hold on to their interest. Similarly, there are certain offers included in the list of Axis Direct Offers apart from the fact that they have lower brokerage charges.

Clients get the privilege of flexible brokerage plans from the broker house, which helps them in making a good amount of profit.

Axis Direct Offers
Here are the various offers provided by Axis Direct 
Does the broker provide Free Demat A/C offer?No
Does the broker provide Free Trading A/C offer?No
Is this broker offers Discount on Brokerage?No
Does the broker offer Happy hour trading to their clients?No
Is the broking house provides flexible brokerage plan?Yes
Does the broker offer 1 month Free brokerage?No
Is the Holiday offers provided by the broker?No
Are there any referral offers shared by the broker?No
Zero Brokerage for Loss Making TradesNo

What are the Brokerage Charges levied by Axis Direct on various Segments?

It is imperative to learn the brokerage charges of a company before partnering with them. Here we will discuss the Axis Direct Brokerage Charges in every segment that will help you in the business. The charge levied on equity delivery is between 0.2% and 0.6%.

The brokerage fee for equity intraday is in the range of 0.03% to 0.05%. Axis Direct does not charge any money from the clients for trading commodities. The charge levied on equity futures is between 0.03% and 0.05% and that for equity options is Rs.10 for a lot.

Brokerage on currency futures is 0.03% to 0.05% and on currency options is Rs.10 per lot. The broker house charges a tiny percentage on each transaction as their brokerage charge.

Axis Direct Brokerage Charges 
Here you will find details of brokerage levied by Axis Direct on all segments
What are the Equity Delivery Charges?0.20% – 0.60%
What are the Equity Intraday Charges?0.03% – 0.05%
How much brokerage charged for Commodity Trading?NA
What is the brokerage on Equity Futures?0.03% – 0.05%
How much brokerage charged for Equity Options?Rs.10 per lot
What is the brokerage on Currency Futures?0.03% – 0.05%
What is the brokerage on Currency Options?Rs.10 per lot
How much is the Minimum Brokerage requires?Percentage of Transaction
What is the Demat AMC?Rs.650 per Annum
How much is the Trading AMC?Free
What is the Minimum Margin Required?Rs.25,000

Does Axis Direct levy any other charges apart from Brokerage?

Yes, Axis Direct levies certain other charges along with their brokerage. The company collects a transaction charge of 0.00325% of the total turnover. Axis Direct Charges 0.0126% of the total return as their STT charge.

The SEBI turnover charge is only 0.0002%. The broker house levies a very minimal amount of charge as Stamp Duty, and it varies from one state to another. 18% of GST is levied on brokerage and transaction charges.

Axis Direct Charges
Get deep understanding of all other charges levied by Axis Direct 
How much is the Transaction Charges levied?0.00325% of Total Turnover
What are the STT charges?0.0126% of Total Turnover
What are the SEBI Turnover charges?0.0002% of Total Turnover
How much is the Stamp Duty levied?Depends on State (very minimal)
How are the GST charged?18% of (Brokerage + Transaction Charges)

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What is the Limit or Exposure offered by Axis Direct?

The company offers a very high amount of exposure to all the clients trading with it. Axis Direct Margin on equity delivery is as high as up to 10 times. The broker house gives the maximum amount of exposure on equity intraday, and that is of up to 15 times.

Axis Direct Exposure on equity futures and equity options is up to 12 times. The leverage provided by the broker house on currency futures is up to 7 times. Axis Direct provides exposure of up to 8 times on currency options. The company does not have any limit on commodity trading.

Axis Direct Exposure or Leverage
Here you will find the exposure or limit provided by Axis Direct 
How much is the limit on Equity Delivery?Upto 10x
What is the limit on Equity Intraday?Upto 15x
How much is the limit on Equity Futures?Upto 12x
What is the limit on Equity Options?Upto 12x
What is the exposure on Currency Futures?Upto 7x
How much is the leverage on Currency Options?Upto 8x
What is the limit on Commodity Trading?NA

How to Open Axis Direct Demat & Trading Account?

Some straightforward steps will help you to Open Axis Direct Demat Account and trading account. You can get the whole procedure completed online sitting at your home. Thus standing in a long queue for hours can be conveniently avoided while opening a DEMAT and trading account with the broker house. The steps for opening the DEMAT account are summed up below:

  1. On the page below you will find a button “Open Demat Account” which you have to click on.
  2. A pop-up will get opened immediately
  3. This page contains all the details for opening the DEMAT account of Axis Direct
  4. There you will find the account opening form
  5. You will have to fill up the full form with correct data
  6. After filling up the form, submit it clicking on the submit button
  7. Then you will be asked for your documents for KYC verification
  8. The original copies of your PAN card, AADHAAR card, Voter ID card, address proof, age proof, latest bank account summary, and some more will be needed
  9. You will have to scan and upload all the above documents
  10. After your KYC verification is completed, the executive will contact you from Axis Direct, and they will guide you through the rest of the procedure
  11. When all the process will be completed then your DEMAT account will get activated and that takes a minimal amount of time

To Open Axis Direct Trading Account follow the same procedure as above

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What are the various Trading Platforms provided by Axis Direct?

Axis Direct Trading Platforms are unique, and top-notch IT professionals have designed them. You can get access to all the useful features through these platforms.

They offer the optimum amount of comfort to the traders in trading various products. A brief description of these platforms is provided below:

Axis Direct trading Terminal – Axis Direct Trade Terminal

The Company maintains trading terminals for both Mac and Windows devices. Axis Direct Trading Terminal can be easily accessed from a laptop or desktop having a steady internet connection. It has a lot of features, like real-time updates, portfolio viewing, etc.

Axis Direct Web-Based Trading Platform: Axis Direct Web Portal

Axis Direct offers separate web-based trading platforms for both mobile phones and computers. It is very fast and can be accessed from all web browsers like Internet Explorer, Google Chrome, etc.

Axis Direct Mobile App: Axis Direct Mobile Trading App

The broker house maintains a very advanced mobile app for both Android and iOS devices. The Axis Direct Mobile App is very readily available in the app stores and can be downloaded in the Smartphones without any glitches.

Axis Direct Trading Platforms
Here you will find all the important trading platforms available with Axis Direct 
Do they have Trading Terminals for Windows?Yes
Do they have Trading Terminals for Mac?Yes
Are they providing Web Trading Platform?Yes
Do they have Mobile Web Platform?Yes
Does this broker provide Mobile Trading App for Android?Yes
Does this broker provide Mobile Trading App for iOS?Yes
Are they having Mobile App for Windows OS?No
Do they have Mobile Trading App for Other OS?No

What are the features available in Axis Direct Trading Applications?

Here are all the advanced features that are offered by the three trading platforms of Axis Direct:

Axis Direct trading Terminal – Axis Direct Trade Terminal Features

  • It is effortless to install the Axis Direct Trading Terminal in the computer
  • Clients can get the current updates of the market
  • Traders can view their portfolio details
  • The platform provides research reports to the clients
  • There are provisions for stock tips and email alerts
  • Traders can get the benefits of interactive chartings
  • Clients will be able to manage multiple accounts through the trading terminal of Axis Direct
  • The company provides personalized advisory through the software

Axis Direct Web-Based Trading Platform: Axis Direct Web Portal Features

  • Traders can buy mutual funds online through this platform
  • Clients can check out the details of their portfolio
  • Numerous accounts can be managed from the Axis Direct Web Trading Platform
  • It can be easily accessed without any complication
  • Traders get the latest updates of the market
  • There is a news flash for the clients to view
  • Traders can get SMS and email alerts from this platform

Axis Direct Mobile App: Axis Direct Mobile Trading App

  • Traders can get the latest updates of the market
  • The app provides the details of the customer’s portfolio
  • It can be easily installed on the phone and occupies fewer resources
  • There is the option for global indices
  • Live updates are available in the app
  • Multiple account management is enabled
  • Axis Direct Trading App provides email and SMS alerts to the users
Axis Direct Trading Application Features
Here you will find various features available in Trading Platforms provided by Axis Direct 
Are these platforms capable of Real time Updates?Yes
Do these Applications provide Portfolio Details?Yes
Are this software’s providing Online MF Buy?Yes
Do these platforms have News Flash?Yes
Are these platforms providing Research Reports?Yes
Are these platforms Easy to Install & use?Yes
Do these Apps have Global Indices?Yes
Are these platforms having Stock Tips?Yes
Do this software’s provide Personalized Advisory?Yes
Are these platforms capable of Interactive Chartings?Yes
Do these Apps provide Live Markets data?Yes
Do they provide SMS Alerts?Yes
Are they providing Email Alerts?Yes
Do these platforms has Multi Account Management solution?Yes

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What are the various Products provided by Axis Direct?

Axis Direct Products list includes equity, currency, and options. The broker house allows trading in futures. Clients get the benefits of buying mutual funds from the company.

Axis Direct allows its clients to trade Forex. They have banking products and insurance. Traders also get the advantage of SIP from the company.

Here are the various products provided by Axis Direct 
Does the broker allow Equity Trading?Yes
Does the broker allow Commodity Trading?No
Do they have Currency Trading product available?Yes
Do they provide Options trading?Yes
Are the clients allowed to trade in Futures?Yes
Do they have Mutual Funds as product?Yes
Does the broker allow Forex trading?Yes
Does the broker have Banking products?Yes
Is SIP allowed by the broker?Yes
Do they have Insurance as a Product?Yes

What are the various services offered by Axis Direct?

The list of Axis Direct Services is never-ending. They offer a series of useful services to the customers. Traders get the benefits of DEMAT and Trading services. They have the provision for combining DEMAT account, trading account, and savings account together.

Clients get the services useful services of intraday and IPO from the broker house. They provide valuable recommendations for stocks. Axis Direct provides the useful function of managing portfolio (PMS). Traders get a very high exposure of up to 15 times.

Check out the various services provided by Axis Direct 
Does the broking house provide Demat Services?Yes
Does the broking house provide Trading Services?Yes
Do they have 3 in 1 Account i.e. Demat, Trading & Savings A/C?Yes
Do they provide Intraday Services?Yes
Are they offering IPO Services to the client?Yes
Do they have Stock Recommendations available?Yes
Are they providing tools for Robo Advisory?No
Does the broker provide PMS?Yes
Do they have Trading Institution available?No
What is the Trading Exposure this broker provides?Upto 15x

Does Axis Direct provide Research & Advisory to their clients?

Yes, there are a lot of services on the list of Axis Direct Advisory. The company shares Fundamental and research reports with the clients. Traders can view the complete report of the company. Axis Direct Research reports on other companies are available.

They share the stock review of their own. The broker house evaluates and shares IPO reports along with top picks. Traders can view monthly and weekly reports. Axis Direct Tips on various aspects can be received offline. Clients also get the benefit of Relationship Manager.

Research, Advisory & Stock Tips
Here are the various research activities done by Axis Direct 
Does the broker shares Fundamental Reports?Yes
Does the broker shares Research Reports?Yes
Do they provide Company Reports to their clients?Yes
Are they analysing Annual Reports of Companies?Yes
Do they share Company Stock Review?Yes
Are they sharing Free Stock Tips to their clients?No
Do they analyze & share IPO Reports?Yes
Does the broking company provide Top Picks?Yes
Are they sharing Daily Market Review?No
Do they have Monthly Reports?Yes
Does the broker provide Weekly Reports?Yes
Are they having Offline Advisory?Yes
Do they provide Relationship Manager to clients?Yes

What are the Customer Care details of Axis Direct?

Axis Direct Customer Care provides dedicated dealer to the clients. They allow trading both online and offline, along with steady support for 24 hours. The chat support number for Axis Direct is 18002100808. Axis Direct has 186 branches all across the nation.

Axis Direct Customer Support
Let’s have a better understanding of Customer Care Service of Banking Broker
Are they providing Dedicated Dealer to their clients?Yes
Do they allow Offline Trading?Yes
Do they have facilities for Online Trading?Yes
Are they providing 24*7 Support?Yes
Does this broker provide Email Support?No
Is this broker having Chat Support?1800 210 0808
How many Branches the stock broker has?186

Are there any Complaints filed against Axis Direct by their clients?

Axis Direct Complaints registered with BSE is 129, and with NSE it is 189. The broker house has managed to solve 115 complaints lodged in BSE and 165 complaints filed in NSE.

Here you will know about the Complaints lodged against Axis Direct 
What is the total number of Complaints Lodged in BSE?129
How many of these complaints have been Resolved in BSE?115
What is the total number of Complaints Lodged in NSE?189
How many of these complaints have been Resolved in NSE?165

What are the Advantages / Benefits of Axis Direct Trading Account?

  • An Axis Direct Trading Account is very easy to open
  • The company charges less the amount of brokerage
  • It offers a considerable amount of exposure to the traders
  • A very high trading exposure of up to 15 times is provided by the company
  • They provide a large number of useful services
  • The broker house maintains advanced trading platforms that have numerous valuable features
  • Axis Direct provides the facilities of trading online and offline
  • They offer live chat support to their clients

What are the Axis Direct Review & Ratings as per their Customer?

Axis Direct Ratings for research and broking advisory is 6.2 out of 10 points. They have received 6.5 points for their model for brokerage charges. Clients have given 6.2 points for the products and services offered by the company.

The trading platforms of the broker house along with its experience, have fetched them 6.3 points from the traders.

According to the Axis Direct Review, the company received an average rating of 6.3 points along with three stars. Total of 879 people has contributed their opinion about the company in carrying out this survey.

Ratings & Reviews
We are looking at Companies Ratings on various parameters
Stock Market Research & Broking Advisory6.2/10
Brokerage & other Charges like – Turnover, Transaction Charges etc.6.5/10
Types of Products & Services the Brand provides6.2/10
Performance Mobile App, Trading Terminal & Web Trading Platform6.3/10
Experience in the Broking Business6.3/10
Total Avg. Rating of Broking House6.3/10
Star Rating of given to Stock Broker★★★☆☆
Number of People Contributed to these Ratings879

Axis Direct Conclusion

This Axis Direct Review contains all the crucial details about the broker house. The company allows traders to carry out their trading in a flexible manner.

You can surely consider Axis Direct for trading in various products related to the stock industry.

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