Since 2001, Ashlar Securities is rated as one of the most formidable stockbroking companies in northern India. Today, it has become a successful full-service stockbroking company that manages to deliver up to 5x Trading Exposure.
However, one can argue, it is not adequate. Meanwhile, their main USP is the reasonable fee structure, particularly the Intraday fee ranging between 0.02% – 0.05%, and the Equity Delivery fee ranging between 0.2% – 0.5%.
We will discuss the entire fee structure in the article later. But one of the negative sides of this fee structure that we should mention is the minimum margin money threshold, which is ₹25,000. As you can see, it is considerably higher than other stockbroking companies.
Another significant point that we want to mention up-front is the Demat account AMC fee – ₹250 per annum. Find detailed Ashlar Securities Review below.
|Ashlar Securities Highlights
|Demat Account AMC
|Rs.250 per Annum
|0.02% – 0.05%
|0.2% – 0.5%
What do you know about Ashlar Securities?
Some so many people consider Ashlar Securities Broker when they began stock trading. However, it is crucial to know about the company first. So, first of all, it is a private limited company that is now a full-service stockbroker.
Of course, this is something we have already mentioned; however, what we didn’t mention is Mr. Bharat Bansal founded the company back in the year 2001.
The company headquarters is located in Noida, which is in Uttar Pradesh. Now, in this article, we will discuss what the company is offering and what the possible ways to make it even better are.
|About Ashlar Securities
|Know a few details about Ashlar Securities
|Which type of Company is it? – Public / Private
|Which type of Broker is it? – Full Service / Discount
|Full Service Broker
|Where is the registered office of the Company Located?
|Who is the Founder of this Company?
|When did the company start?
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What are the various Demat Account Opening Charges levied by Ashlar Securities?
The Ashlar Securities account opening fee is ₹250. Nowadays, 50% of stockbroking companies offer free Demat accounts. Unfortunately, that isn’t the case here. Quick note; the Depository participants involved in Ashlar Securities are CDSL and NSDL.
You should also be happy to know that dematerialization is available. On top of the account opening fees, they also charge ₹250 per annum for the AMC of the Demat account, which we have mentioned earlier.
The Trading accounts are free to open, and there is no AMC fee involved as well. The last thing we want to say again is the Margin money to initiate stock trading – minimum ₹25,000. We believe it is significantly higher than what other companies charge.
|Ashlar Securities Demat Account Opening Fees
|Check out the various fees charged for Opening a Demat Account with Ashlar Securities
|Which is the Depository Participant involved?
|CDSL & NSDL
|What are the Demat account opening charges?
|How much is the Demat AMC?
|Rs.250 per Annum
|What is the Trading AMC?
|What is the initial Margin amount required?
|Is dematerialization available?
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Does Ashlar Securities provide any Offers to their Clients?
The Ashlar Securities offers are mostly bleak. They offer a free Trading account with its AMC fee, but charge ₹250 for the Demat account opening, and again ₹250 per annum for its AMC. They offer Flexible Brokerage plans but misses out to deliver any Discount on the Brokerage fee.
Neither do they have any intention to provide Happy Trading Hours for the clients to earn more. There is no offer for new clients like 1-month Brokerage-free trading or Zero Brokerage on unsuccessful trades.
However, they do offer occasional Holiday offers to some selected clients. Also, their Referral program is good enough to let their clients earn a few bucks more.
|Ashlar Securities Offers
|Here are the various offers provided by it
|Does the broker provide a Free Demat A/C offer?
|Does the broker provide Free Trading A/C offer?
|Is this broker offers a Discount on Brokerage?
|Does the broker offer Happy hour trading to their clients?
|Is the broking house provides a flexible brokerage plan?
|Does the broker offer 1-month Free brokerage?
|Are the Holiday offers provided by the broker?
|Are there any referral offers shared by the broker?
|Zero Brokerage for Loss-Making Trades
What are the Brokerage Charges levied by Ashlar Securities on various Segments?
Let us start the Ashlar Securities Brokerage charges discussion with Equity Delivery, where they charge between 0.2% – 0.5%. For Equity Intraday, they charge 0.02% – 0.05%.
Now, we must understand that if the amount circulates more toward the lower threshold rather than the upper. It means all their Brokerage fees are reasonable, to say the least.
Now, the next in this list is the Brokerage fees for Commodity Trading, which is between 0.02% – 0.05%, and also for Equity Futures, which is also between 0.02% – 0.05%.
Please note these fees are also pretty much reasonable. They also charge between 0.02% – 0.05% for Currency Futures, which is reasonable as well. Now, it is time to discuss Equity Options fees, which are between ₹20 – ₹50 per lot.
Again, it mostly circulates lower thresholds. When it comes to Currency Options, the range is again pretty much fair – ₹10 – ₹25.
Here, one aspect that you must understand is that the minimum brokerage which is required to proceed with a fee depends on the percentage of transactions.
Finally, let us quickly discuss the AMC for the Demat account again – ₹250 per annum, while the Trading account is free of cost, and the minimum margin money is ₹25,000.
|Ashlar Securities Brokerage Charges
|Here you will find details of brokerage levied by Ashlar Securities on all segments
|What are the Equity Delivery Charges?
|0.2% – 0.5%
|What are the Equity Intraday Charges?
|0.02% – 0.05%
|How much brokerage charged for Commodity Trading?
|0.02% – 0.05%
|What is the brokerage on Equity Futures?
|0.02% – 0.05%
|How much brokerage charged for Equity Options?
|Rs.20 – Rs.50 per Lot
|What is the brokerage on Currency Futures?
|0.02% – 0.05%
|What is the brokerage on Currency Options?
|Rs.10 – Rs.25 per Lot
|How much is the Minimum Brokerage required?
|Percentage of Transaction
|What is the Demat AMC?
|Rs.250 per Annum
|How much is the Trading AMC?
|What is the Minimum Margin Required?
Does Ashlar Securities levy any other charges apart from Brokerage?
Just like every other stockbroking company, there are some additional Ashlar Securities charges that you must pay as well.
First in that list are the Transaction fees, which is 0.00300%. Then there is the STT fee, which is 0.0126%, calculated on the total Turnover.
Another additional fee that is calculated on total Turnover is the SEBI Turnover charges. Then there is an additional fee that varies from one Indian state to another – the Stamp Duty fee. So, it is hard to tell the exact costs.
Finally, you need to pay GST, which is an 18% standard rate. Now, the GST fee is calculated based on the Brokerage fees plus the Transaction fees.
|Ashlar Securities Charges
|Get a deep understanding of all other charges levied by it
|How much are the Transaction Charges levied?
|What are the STT charges?
|0.0126% of Total Turnover
|What are the SEBI Turnover charges?
|0.0002% of Total Turnover
|How much is the Stamp Duty levied?
|Depends on State (very minimal)
|How is the GST charged?
|18% of (Brokerage + Transaction Charges)
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What is the Limit or Exposure offered by Ashlar Securities?
One of the biggest disappointing aspects of associating with them is the Ashlar Securities Exposure they offer. The highest Trading Exposure they offer is up to 5x for Equity Intraday.
There are way too many companies that provide more than 10x nowadays. Therefore, they should raise the bar a bit. Unfortunately, the misery continues for the clients as they offer just up to 2x Trading Exposure for Equity Delivery.
They offer the same up to 2x Trading Exposure for Equity Futures as well. Even though they offer up to 5x Trading Exposure for Equity Options, it quickly drops down to up to 3x for Currency Futures.
The Ashlar Securities Margin for Currency Options is up to 4x, while for Commodity Trading, they offer up to 3x Trading Exposure.
|Ashlar Securities Exposure or Leverage
|Here you will find the exposure or limit provided by it
|How much is the limit on Equity Delivery?
|What is the limit on Equity Intraday?
|How much is the limit on Equity Futures?
|What is the limit on Equity Options?
|What is the exposure on Currency Futures?
|How much is the leverage on Currency Options?
|What is the limit on Commodity Trading?
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How to open Ashlar Securities Demat & Trading Account?
Before we elaborate on the details to open an Ashlar Securities Demat account, you should know that to perform stock trading; you also need two more accounts – Savings and Trading accounts.
Now, as a Savings account is something that is a direct banking activity, we suggest you visit the nearest bank to open an account first. To open an Ashlar Securities Trading account, we would like you to follow the steps below:
- Check the button “Open Demat Account” below. Then click on it, and A Pop-up Form will appear.
- fill up the “Open An Account” form.
- Then one of their representatives will call you and asks for the KYC documents that you need to provide them. You can check the KYC status by clicking on this link, http://ashlarindia.in/pan_status.php.
- At the same time, you need to pay ₹250 for opening the Demat account, while the Trading account is free to open.
- Once they verify your KYC documents and confirm the payment you have made, they will send you the login details. Then, you can log in and start trading.
What are the various Trading Platforms provided by Ashlar Securities?
Every stock trader nowadays wants seamless trading platforms. However, Ashlar Securities delivers trading platforms that are competent but limited as well. Unlike most stock trading companies, they offer two trading platforms that we will learn more about.
Ashlar Securities Trading Terminal
The Trading Terminal, which is a Desktop application, has all the useful features pre-loaded. It is available in both Windows and Mac operating systems for maximum compatibility. You can download this application from their website.
Ashlar Securities Web Trading Platform
Ashlar Securities Mobile Trading App
Well, the lack of their Web Trading Platform doesn’t prevent them from offering them the Mobile App. The app is robust and seamless, something which is ideal for clients who want spontaneous stock market updates.
It is available in both Android and iOS, which you can either download from their respective stores – Google Playstore or Apple Store. Or, you can simply download it from their website. All the functionalities and features which are available in the Desktop application are available in the app.
|Ashlar Securities Trading Platforms
|Here you will find all the important trading platforms available with it
|Do they have Trading Terminals for Windows?
|Do they have Trading Terminals for Mac?
|Are they providing a Web Trading Platforms?
|Do they have a Mobile Web Platform?
|Does this broker provide Mobile Trading App for Android?
|Does this broker provide Mobile Trading App for iOS?
|Are they having Mobile App for Windows OS?
|Do they have Mobile Trading App for Other OS?
What are the features available in Ashlar Securities Trading Applications?
Check out the various features of each of these Ashlar Securities Trading Platforms.
Ashlar Securities Trading Terminal Features
To start describing the Ashlar Securities Trading Terminal or the Desktop application; you need to know that it comes with two most important features – Real-time Updates and Portfolio Details.
However, the lack of an Online MF Buy option is, without a doubt, a big blow to their clients. Another crucial feature that is missing in the Desktop application is the Easy Installation option, which is very common in most of the Desktop applications of other companies.
Ashlar Securities Web Trading Platform Features
Next, we have discussed that they don’t offer a Web Trading Platform or a Web Browser version, which should be missed by a certain percentage of clients.
Ashlar Securities Mobile Trading App Features
Now, let us discuss the Ashlar Securities Trading App. Before all the services that the other platform delivers, this platform is also equipped with features like News Flash, Global Indices, Stock Tips, Email Alerts, and Live Markets data.
Having said so, a few more critical features are also missing from their arsenal – Research Reports, Personalized Advisory, Interactive Chartings, SMS Alerts, and Multi-Account Management solutions.
|Ashlar Securities Trading Application Features
|Here you will find various features available in Trading Platforms provided by Ashlar Securities
|Are these platforms capable of Real-time Updates?
|Do these Applications provide Portfolio Details?
|Is this software providing Online MF Buy?
|Do these platforms have News Flash?
|Are these platforms providing Research Reports?
|Are these platforms Easy to Install & use?
|Do these Apps have Global Indices?
|Are these platforms having Stock Tips?
|Does this software provide Personalized Advisory?
|Are these platforms capable of Interactive charting?
|Do these Apps provide Live Markets data?
|Do they provide SMS Alerts?
|Are they providing Email Alerts?
|Do these platforms have a Multi-Account Management solution?
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What are the various Products provided by Ashlar Securities?
Moving on to the Ashlar Securities products, they are fantastic in this department. They offer a wide range of services and hardly falter. Equity Trading is, unquestionably, one of the most popular products that they provide to their clients.
It follows with Commodity Trading, which they have excelled in over the years. They also offer Currency Trading, which they gain recent fame and have a firm intention to continue delivering.
The next two products also hold a special place among their clients – Options trading and Futures trading. Interestingly, they also offer some unconventional products as well, like Mutual Funds, Forex, and SIP. However, they still don’t participate in Banking and Insurance-related activities.
|Ashlar Securities Products
|Here are the various products provided by Ashlar Securities
|Does the broker allow Equity Trading?
|Does the broker allow Commodity Trading?
|Do they have Currency Trading products available?
|Do they provide Options trading?
|Are the clients allowed to trade in Futures?
|Do they have Mutual Funds as a product?
|Does the broker allow Forex trading?
|Does the broker have Banking products?
|Is SIP allowed by the broker?
|Do they have Insurance as a Product?
What are the various Services offered by Ashlar Securities?
The Ashlar Securities services, when compared to its products, are incredibly inconsistent. For starters, they offer Demat and Trading account services, something we have discussed many a time.
Some clients expect them to provide 3-in-1 accounts, which typically comprise a Trading account, a Demat account, and a Savings account. Unfortunately, no such endeavors are currently in action. Intraday service is, undoubtedly, one of the most integral services that they offer, and so are the IPO Services.
Ashlar Securities is a dedicated Trading Institution; however, we do expect them to provide better Trading Exposure than just up to 5x.
Some more critical services which are missing from their service list are Stock Recommendations, Robo Advisory, and PMS. Overall, the clients really have to roam around for other companies if they are interested in all the services that they don’t provide.
|Ashlar Securities Services
|Check out the various services provided by Ashlar Securities
|Does the broking house provide Demat Services?
|Does the broking house provide Trading Services?
|Do they have 3 in 1 Account i.e. Demat, Trading & Savings A/C?
|Do they provide Intraday Services?
|Are they offering IPO Services to the client?
|Do they have Stock Recommendations available?
|Are they providing tools for Robo Advisory?
|Does the broker provide PMS?
|Do they have Trading Institution available?
|What is the Trading Exposure this broker provides?
Does Ashlar Securities provide Research & Advisory to their clients?
When it comes to Ashlar Securities Research services, they have literarily deserted their clients. It is hard to imagine that they don’t provide services like Fundamental Reports, Research Reports, or Company Reports to their clients.
To follow that up, they don’t offer Annual Reports of Companies, neither they show interest in providing Company Stock Reviews to their clients. The misery continues with no Daily Market Review, no Monthly Reports, and even no Weekly Reports.
In short, they don’t offer any research services apart from IPO Reports. You will find similar inconsistencies in Ashlar Securities Tips services.
They offer Free Stock Tips to their client, but no Top Picks suggestion. Finally, when it comes to the Ashlar Securities Advisory services, they offer some resistance with decent Offline Advisory and Relationship Manager Support to their clients.
|Ashlar Securities Research, Advisory & Stock Tips
|Here are the various research activities are done by Ashlar Securities
|Does the broker share Fundamental Reports?
|Does the broker share Research Reports?
|Do they provide Company Reports to their clients?
|Are they analyzing the Annual Reports of Companies?
|Do they share Company Stock Reviews?
|Are they sharing Free Stock Tips with their clients?
|Do they analyze & share IPO Reports?
|Does the broking company provide Top Picks?
|Are they sharing Daily Market Review?
|Do they have Monthly Reports?
|Does the broker provide Weekly Reports?
|Are they having Offline Advisory?
|Do they provide Relationship Managers to clients?
What are the Customer Care details of Ashlar Securities?
One of the shocking aspects of Ashlar Securities customer care service is the fact that they don’t offer services via Dedicated Dealers. Interestingly, they have precisely 722 branches scattered all around the country, yet they don’t choose that route.
Meanwhile, they offer their amazing 24×7 services to both Offline and Online users. However, many clients often complain that there are no means to resolve the problems quickly. The likes of dedicated Chat Support and even, Email Support are missing from their service list.
|Ashlar Securities Customer Support
|Let’s have a better understanding of the Customer Care Service of Ashlar Securities
|Are they providing Dedicated dealers to their clients?
|Do they allow Offline Trading?
|Do they have facilities for Online Trading?
|Are they providing 24*7 Support?
|Does this broker provide Email Support?
|Is this broker having Chat Support?
|How many Branches the stock broker has?
Are there any Complaints filed against Ashlar Securities by their clients?
Let us now discuss the Ashlar Securities complaints that they have faced so far. You will be thrilled to know that for over 18 years, they have not faced any complaints from the BSE.
Now, when it comes to the charges from the NSE, just 5 issues have been lodged, out of which 4 have been dealt with successfully. This shows the commitment level of Ashlar Securities over the years.
|Ashlar Securities Complaints
|Here you will know about the Complaints lodged against Ashlar Securities
|What is the total number of Complaints Lodged in BSE?
|How many of these complaints have been Resolved in BSE?
|What is the total number of Complaints Lodged in NSE?
|How many of these complaints have been Resolved in NSE?
What are the advantages & benefits of Ashlar Securities Trading accounts?
We understand it is a big decision whether or not you want to open an Ashlar Securities Trading account. We want to conclude that no company is flawless, and neither Ashlar Securities is worthless.
Therefore, we would like to highlight a few pros and cons of the company. The most significant advantage that you will get is the range of products that you will get.
They are very true to their commitments, and the overall fee structure will surely not eat your precious profit margin. That said, the service line is very inconsistent, and trading platforms are limited, hell, at times not available. The same continued the Trading Exposure offer – very limited.
What are the Ashlar Securities Review & Ratings as per their Customer?
The Ashlar Securities review system starts with Stock Market Research & Broking Advisory, for which they have got 2.5 out of 5. We all would agree that it is a poor score.
For the overall Fees Structure, they have got 3.4 out of 5, which is a staggering score. This success continues for their Products and Services – 3.3 out of 5.
For their Trading Platforms, they have got 2.6, while for their overall Experience, they have got 2.4. So, the final rating is 2.7 out of 5.
|Ashlar Securities Ratings & Reviews
|We are looking at Companies’ Ratings on various parameters
|Stock Market Research & Broking Advisory
|Brokerage & other Charges like – Turnover, Transaction Charges, etc.
|Types of Products & Services the Brand provides
|Performance Mobile App, Trading Terminal & Web Trading Platform
|Experience in the Broking Business
|Total Avg. Rating of Broking House
|Star Rating given to Stock Broker
|Number of People Contributed to These Ratings
Ashlar Securities Conclusion
So, after careful observation of all the aspects of how an ideal stockbroking company should be, there are a few positive things.
Of course, it has its fair share of negatives as well. But, what is important is they are a competent company, and people don’t seem to have many grievances about their services.
So, you must decide which products and services you like to trade in. Based on that, take your final decision.
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